Sales Scenarios for our Service Products

1. What business problem or customer concern are we trying to solve?

2. What are the possible solutions?

3. What are the solutions’ benefits?

4. How does offering Cintrex AV services solve the problem better than the competition, or possibly better than doing the same service in-house?

5. What are next steps?

Sales training discussions below on Film Transfer  |  Video Tapes  |  Slides & Photos & Negatives  |  Digital-2-Digital  |  Audio Recordings  | and Archived Storage.

FILM TRANSFER SERVICES

1. PROBLEM - What is the Customer Problem that we are trying to solve with our Film Transfer Services?       Answer: Possible loss of important memories or irreplaceable content on 8mm and 16mm film because the appropriate film projectors are no longer readily available for showing the film; or the film itself is in bad physical shape and is starting to deteriorate and there is a sense of urgency to save precious memories. The content must be deemed worth saving before a solution is considered.

2. SOLUTION - Proposing Cintrex AV Film Transfer Services to your customer; a choice of Standard Definition or High Definition scanning of 8mm and 16mm film - each frame’s entire video and audio contents are scanned, captured, digitized, and reformatted for placement onto DVD, Blu-ray or choice of low res (.mp4 or .wmv) or high resolution data file formats (.mov or .avi).

3. BENEFITS -

• Physical media is cleaned and repaired before film scanning for best transfer; optional long term ventilation containers offered for preserving film stock.
• Film content placed onto disc or other digital media for easier viewing, sharing or later editing;
• In 2014, Cintrex is offering cloud storage and delivery options for certain film transfer products; making it easier to preserve digital files for viewing, editing, and sharing.

4. COMPETITIVE STRENGTHS OF OFFERING

• Each film frame’s entire contents are captured;
• HD transfer with1920x1080p resolution, 16x9 aspect, for better showing on HDTV;
• Multiple choices for new digital formats including Blu-ray Disc or data file formats such as MOV, MP4, and AVI
• Professional video editing services to customize the DVD or Blu-ray disc with onscreen titles, custom menu, color correction, and background music
• Availability of online storage for customers’ new digital content

5. NEXT STEPS - Close the order, involve Cintrex AV in competitive pricing situations, explain the Cintrex warranty for guaranteed customer satisfaction, and solve the customer’s problem.

 

 

VIDEO TAPE TRANSFER SERVICES

1. PROBLEM - What is the Customer Problem that we solve with our Video Transfer Services?         Answer: Possible loss of important or irreplaceable content on both consumer and broadcast tapes because the appropriate tape decks or players are no longer readily available, or the tapes themselves are in bad shape with dirt, mold or broken casings due to improper storage. The content must be deemed worth saving before a solution is considered.

2. SOLUTION - Proposing Cintrex AV Video Tape Transfer Services to your customer; the video and audio content from VHS, camcorder, PAL, and professional broadcasting tapes transferred to DVD, Blu-ray Disc, or data file formats; offering optional up-conversion formatting of tape contents for better showing on HDTVs.

3. BENEFITS - 1) VHS Tapes cleaned before transfer, similar offering for U-Matic tapes, to provide better transfer; and broken cases for VHS and Camcorder tapes are fixed or replaced; 2) Digitized content is reformatted and placed onto disc or desired data file formats easier access and viewing. 3) Availability of digital noise reduction of standard definition video tape content for better showing on HDTV. 4) In 2014, Cintrex AV is offering cloud storage and delivery of digital files made from video conversions, allowing customers to better preserve their recordings for viewing, sharing, and editing.

4. COMPETITIVE STRENGTHS OF OFFERING - Availability of the following: • Repair of broken video casings; • Video tape transfer to Blu-ray Disc; • Digital noise reduction of video tape content for better showing of content on HDTV; • Multiple choices for new data file formats (low res options for Internet sharing, high res options for editing); • Professional video editing services for improvements, rearrangements, deletions, onscreen titles, etc.

5. NEXT STEPS - Close the order, involve Cintrex AV in competitive pricing situations, explain the Cintrex warranty for guaranteed customer satisfaction, and solve the customer’s problem.

 

SLIDES & PHOTOS’ TRANSFER SERVICES

1. PROBLEM - What is the Customer Problem that we are trying to solve with our transfer services for Slides and Photos and Negatives?      Answer: The older access technology, such as Kodak Carousel Slide Projectors are more difficult to fix, or not as readily available. The older slides and photos have sometimes been stored improperly and are now scratched, dirty, and in need of repair. The content must be deemed worth saving before a solution is considered.

2. SOLUTION - By proposing Cintrex AV Image Transfer Services to your customer, you make it easier to look at previous generation images on slides and photos by converting the old images to new digital formats that can be easily shown on computers and media players, or converted to newer hard copy photo formats. The image content is scanned at high resolutions, digitized, auto-enhanced for removal of specs, dust, scratches and faded colors, and then saved onto CD; we also offer the optional service of having the images made into a video slideshow and placed on disc or data file format.

3. BENEFITS - 1) Image content is digitized, enhanced, saved, and preserved for later viewing; 2) Available option to place images into video slideshow accompanied with background music and onscreen titles; and 3) in Fall 2013 having content available online for storage, easy access, and sharing.

4. COMPETITIVE STRENGTHS OF OFFERING - Availability of the following: • Digital enhancement of slides to remove dust, scratches, and improve color; • Flexibility to accommodate oversized slides and negatives; • Multiple choices for new formats including higher resolution captures such as 6,000ppi for 35mm slides or photographs • Placement on Blu-ray Disc for a video slideshow • Professional video editing services for video presentations, including background music, onscreen titles, and color correction • Availability of online storage and sharing.

5. NEXT STEPS - Close the order, involve Cintrex AV in competitive pricing situations, explain the Cintrex warranty for guaranteed customer satisfaction, and solve the customer’s problem.

 

DIGITAL-TO- DIGITAL RECORDINGS

1. PROBLEM - What is the Customer Problem that we solve with our Digital Transfer Services?     Answer: Not all stuff that we transfer comes from analog media such as film, video tapes, and slides. What about the content stored on Zip Drives, Floppy Disks, old Camcorder hard-drives, earlier generation miniDVDs, etc? There is possible loss of important or irreplaceable content on older digital media because appropriate access technology is no longer readily available, or the physical media itself is in danger of deterioration or permanent damage. The content must be deemed worth saving before a solution is considered.

2. SOLUTION - Proposing Cintrex AV Transfer Services for older digital media formats, such as DVDs, Camcorder Hard-drives, Zip Drives, SD cards, LTO tapes, etc. The older formats are ingested, reformatted and refreshed per customer specification to newer discs or data file formats.

3. BENEFITS - Content is transferred to newer formats and is easily viewed and shared

4. COMPETITIVE STRENGTHS OF OFFERING - Flexibility to accommodate customer requirements: • Multiple choices for new data file formats (low res options for Internet sharing, high res options for editing), including conversion of DVDs to new Blu-ray Discs or MP4 data file formats • Professional video editing services to improve the new digital format; adding onscreen titles, rearrangement, voice-over narratives, etc. • Availability of online delivery and storage of the new formats.

5. NEXT STEPS - Close the order, involve Cintrex AV in competitive pricing situations, explain the Cintrex warranty for guaranteed customer satisfaction, and solve the customer’s problem.

 

AUDIO TRANSFERS

1. PROBLEM - What is the Customer Problem that we solve with our Media Conversion and Transfer Services?          Answer: Those mounds of sounds from days long gone are still there. How do we bring them back to life when older audio tape and 8-track players are no longer around. How do we make the audio content on LP Records and cassette tapes more mobile for today’s iPods and Cell Phones. There is the possible loss of irreplaceable audio content on older analog or digital media because the appropriate access technology is no longer readily available, or the physical media itself is in danger of deterioration or permanent damage. The content must be deemed worth saving before a solution is considered.

2. SOLUTION - Proposing Cintrex AV Audio Transfer Services to your customer, audio content from audio tapes, cassettes, and LP vinyl records is captured, digitized, and placed on CD or formatted as .mp3 or .wav file formats.

3. BENEFITS - 1) Audio content is transferred to newer formats and is easily heard and shared, and 2) Optional customized tracking options to better understand what is saved is also offered.

4. COMPETITIVE STRENGTHS OF OFFERING - Flexibility to accommodate customer requirements for transfers from tape, cassette, or LP record to their desired format; Availability of the following: Customized tracking to label each song or audio recording; Professional sound sweetening; and in Fall 2013, offering online hosting for access to customer’s audio content, downloading, sharing, and editing options.

5. NEXT STEPS - Close the order, involve Cintrex AV in competitive pricing situations, explain the Cintrex warranty for guaranteed customer satisfaction, and solve the customer’s problem.

 

VIDEO ARCHIVED STORAGE

1. PROBLEM - What is the Customer Problem that we solve with our Video Archival Services?           Answer: We help your customers preserve their video and image assets for the long term, for future generations. We help your customers by giving them peace of mind.

2. SOLUTION - Propose Cintrex AV solutions for archiving video content onto A) M-DISC, an archival DVD rated by the US Defense Dept to last up to 1,000; or B) Dual Layer Blu-ray Disc, holding up to 50GB of video files in a modern disc format that has a shelf live greater than 70 years; or C) for business customers, archiving digital video files onto LTO-6 tapes, capable of holding up to 2.6TB of video content, the equivalent of 550 full length DVDs or 2,000+ hours of mp4 video files. LTO Tapes have a shelf life of 30+ years

3. BENEFITS - Video content is stored for the long term; able to be restored for when needed for later re-use or re-purposing.

4. COMPETITIVE STRENGTHS OF OFFERING - Flexibility to accommodate customer requirements depending upon amount of content, required file formats, and technology comfort level. Practice telling customers 3-2-1, have 3 copies of your videos, in 2 different formats, and 1 copy stored offsite. BTW – we offer either offsite storage service with Iron Mountain, or online hosted storage (Summer 2014).

5. NEXT STEPS - Close the order, involve Cintrex AV in competitive pricing situations, explain the Cintrex warranty for guaranteed customer satisfaction and solve the customer’s problem.